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Pharmacist won't give anythign for eye infections to children without a prescription (rightly so). Bathe his eyes in saline, using a wad of cotton wool for each eye, going from the bridge of the nose out towards the ears. Throw the cotton wool away and wash your hands thoroughly... anything to prevent cross-contamination.
If this happens to a baby who's being breastfed, word is that a few drops of breastmilk helps cure it. Didn't ever have to opportunity to test this theory, so can't say!