Every country has their own unique way of conducting business. Business etiquette is usually quite similar in most countries.
18 November 2013| Last updated on 27 June 2017
Every country has their own unique way of conducting business. Business etiquette is usually quite similar in most countries, it has had to adept because many different nationalities do business together. If you are doing business in Azerbaijan it will always play in your favour to know the Azeri etiquette.
If you wish to have a business meeting with Azeri businessmen it is customary to send them a letter outlining your company and the purpose of your visit. A nice touch is to have your letter of intent translated into Azeri.
Azeris are sensitive to status, they take great pride in hierarchy and small things like who enters the room first and who sits down first often play a large role in the meeting. It is best to always allow your host to be the leader.
At the beginning of the meeting the conversation will not pertain to the business at hand and this is the time you can use to build a rapport with the person that you are doing business with. This will make negotiations at a later stage easier. When you are speaking maintain eye contact, this is a sign of sincerity.
During meetings and negotiations direct communication is seen as positive, however communication should always be diplomatic and sensitive. It is quite a difficult balance to strike.
When going into an Azeri meeting be prepared, know as much about the person you are meeting with and the company as you possibly can. This will make communications for you easier. Also carry plenty of business cards, it aids the exchange of information, just remember to always exchange your cards using your right hand. Also be prepared for slower negotiations and haggling, the Azeris are master negotiators and do not like to be rushed.