Giving women a new lease of life, Aesthetica aims to close the loop on breast cancer care
8 October 2018| Last updated on 8 October 2018
Aesthetica clinic aims to raise breast reconstruction awareness by giving breast cancer survivors a new lease of life through breast reconstruction surgery.
Globally, breast cancer awareness campaigns have been very successful but post-mastectomy recovery has yet to gain awareness. Breast reconstruction in post-mastectomy women can play a critical role in aiding recovery, well-being and improving self-esteem.
Recognizing the low-levels of awareness about the benefits of breast reconstruction, Aesthetica clinic decided to launch the #Breasthetica campaign not only to reach out and educate friends, family and survivors about the reconstruction options available, but also to identify and select a Breast Cancer Survivor in need for help and support.
#Breasthetica Campaign by Aesthetica
The #Breasthetica campaign will run during the entire month of October and through a medical committee led by Dr. Mario Russo, Aesthetica Clinic Medical Director and Plastic and Reconstructive Surgeon, will identify and select the most suitable candidate to perform a complete breast reconstruction surgery. Help give a new lease of life to someone in need.
The process is simple, one just needs to reach out to Aesthetica Clinic through Social media, email or over the phone and present their case.
The Medical Committee will initiate the selection process through a number of clinical consultations and in the end a candidate will be selected and will proceed with the surgical process.
Dr. Mario Russo, Medical Director, Plastic and Reconstructive Surgeon at Aesthetica Clinic, says: ‘Most women are not aware of breast reconstruction surgery. The patient must be informed about their reconstructive options in advance of the mastectomy surgery. For cancer survivors, recovery from the disease has its own significant challenges, which are often compounded by changes to a woman's physical appearance and the resulting impact this can have on her life and self-confidence’.
Dr. Mario adds, ‘It is very important to inform the patient in advance about their breast reconstruction options in order to maintain and regain her quality of life when facing breast cancer and mastectomy. There are many types of breast reconstruction surgeries but it depends on each patient’s case accordingly every surgery is customized as per the patient’s requirement. If women learn about their reconstructive options, they cannot only survive this disease but restore a woman’s self-esteem in a safe and effective way’.
Italian Board Certified Dr. Mario Russo, Specialist Plastic Reconstructive Surgeon earned his medical degree in Medicine and Surgery from Seconda Universita’ Studi di Napoli.
He received his fellowship at the Universita’ Cattolica Roma with a specialization in Plastic and Reconstructive Surgery and is accredited by E. Colegio Medico de Malaga (Spain), D. Ordine dei Medici di Roma (Italy), the Dubai Health Authority (UAE) and Dubai Healthcare City (UAE).
For more details, contact Tarika Girdhar, Marketing Manager +971523261688 or email [email protected].