Initially, the campaign’s mission was to see people dig out their unused bread machines, but now the focus has switched more towards supporting local bakeries (“To help keep the high street alive, and create more jobs per loaf”) and getting stuck into making dough by hand. Both paths can support mental health and wellbeing.
Baking Bread Can Help Relieve Stress
“We find people saying, ‘I find bread-making really helps me’,” says Young. “Whether that’s just as something to take your mind off the stresses of work, you can just get in there – and gently massage the dough in some cases, and in others, punch the living daylights out of it – in one way or another, they find it therapeutic.”
The Real Bread Campaign ran a short pilot project with the occupational therapy team at Bethlem Royal Hospital, London, and found that bread-making really can make people feel calmer and more relaxed.
It Offers A Sense Of Achievement
“People feel a sense of achievement, taking just those three or four quite boring, basic ingredients – a mouthful of flour is nothing particularly special – and it’s alchemy, turning it into something magical,” says Young.
“Even the ugliest loaf, you go, ‘Yeah but I still made that’, and as people get better at it, you can then start giving those loaves to other people, it’s a gift from the heart.”