Founder of beauty brand Supergoop! Holly Thaggard also thinks this is a problem, and wants us to give our eyelids a bit more love. She’s created Shimmershade, an eyeshadow containing SPF, so your make-up will be on point, while also protecting the skin around your eyes.
“I’ve found in my conversations, people purposefully avoid the eye area [when they’re applying sunscreen], because they’re concerned about itching and irritating,” says Thaggard – and she’s hoping Shimmershade will change this.
All of Supergoop’s products include SPF – Thaggard set up the company after a close friend was diagnosed with skin cancer. It’s important to note that she’s all for the layering approach, and recommends putting on an eye cream with SPF, as well as Shimmershade, to make sure you get the best protection possible.