‘I’m Not Shy I Just Don’t Like You’: Viktor & Rolf’s Couture Show Was Oddly Relatable | ewmoda

‘I’m Not Shy I Just Don’t Like You’: Viktor & Rolf’s Couture Show Was Oddly Relatable

Now everyone wants to wear dresses with slogans like: “Sorry I’m late I didn’t want to come.”

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27 January 2019

Viktor & Rolf’s Couture Show

All Credits: PA

Even though haute couture shows are a big deal in the fashion world, they barely register for the rest of us. After all, this is the uber-expensive and fancy side of high fashion.

Well, not any more after Viktor & Rolf’s show in Paris on Wednesday. Designers Viktor Horsting and Rolf Snoeren are well aware that people love nothing more than memes, and so they basically based their show around them.

Showgoers were presented with 34 beautiful and typically haute couture gowns, but with one serious difference: they all featured tongue-in-cheek slogans.

Social media soon lit up with choruses of “same” and “relatable” as people started sharing pictures of these dresses with slogans like, “Give a damn”…

Viktor & Rolf’s Couture Show

…”Sorry I’m late I didn’t want to come”…

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Sooooo good! #Paris #Couture <3 @viktorandrolf

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…and the plain and simple “No”.

Some of the messages, like “I am my own muse” and “I want a better world”, were heartfelt and empowering.

Viktor & Rolf’s Couture Show

Whereas others like, “Leave me alone”, basically felt like teenage us on a fluffy pastel dress.

Viktor & Rolf’s Couture Show

It even seems like Viktor & Rolf were poking fun at the excesses of couture week with the slogan, “Less is more” – ironically on one of the biggest and most OTT gowns of the show.

These meme-worthy and infinitely relatable slogans have made Viktor & Rolf’s show one of the most talked-about of couture week – which isn’t a mean feat when you’re coming up against big guns like Valentino, Dior and Chanel. Even though the show just happened, people have already started creating fan art about it.

It’s worth noting that even though the show was perfect for the Instagram crowd, the dresses themselves were incredible feats of craftsmanship. They were also bang on trend for what high fashion is loving at the moment – gowns that are huge, poofy and made out of as much tulle as designers can get their hands on.

However not everyone was quite convinced slogans were appropriate for a haute couture show.

Whether you love it or hate it, you can’t deny that Viktor & Rolf have managed to make quite the splash.