However, this isn’t historically accurate. According to the Smithsonian, one in four cowboys was black – which is startling considering how absent they are in popular culture.
William Loren Katz is a scholar of African American history and he told the Smithsonian: “Right after the Civil War, being a cowboy was one of the few jobs open to men of colour who wanted to not serve as elevator operators or delivery boys or other similar occupations.”
There’s a growing group of African Americans who want to redress the oversight in pop culture, and are doing so through fashion. Here’s everything you need to know about The Yee-Haw Agenda…
According to Afropunk, the term ‘The Yee-Haw Agenda’ was coined by Dallas native Bri Malandro, who told the arts site: “For younger people who haven’t seen these pictures before, it’ll change what pops in their head when they hear Cowboy/Cowgirl.”
Malandro set up the Instagram account The Yee-Haw Agenda, and began reposting pictures of black people dressed in Western and cowboy-inspired fashion. It’s a way to highlight the contribution African American people made to Wild West trends, and of forming a community that educates and uplifts through pictures.