How Crocs Went From Frumpy to Fashionable

A few years back, fashion industry folk would certainly have fallen into the latter camp – not even street style renegades would try to make Crocs happen.

But then something happened. Crocs appeared on the catwalk for the first time in 2016, and since then they’ve been embraced by a variety of celebrities and high fashion brands.

So, to celebrate Crocs Day, here we look back at how the controversial clogs became cool…

The Scottish designer, who is known for subverting unusual styles on the runway, continued to collaborate with Crocs, showing fur-lined versions the following season.

It wasn’t an entirely surprising move from the French brand that previously sold a £1,600/AED7,576.72 ‘Ikea bag’, with creative director Demna Gvasalia telling Vogue: “It’s light, it’s a one-piece foam mould and to me these kind of techniques and working with these kind of materials is very Balenciaga.”

In 2018, Drew Barrymore was unveiled as the face (and feet) of Crocs, before American actor and director Zooey Deschanel and Game of Thrones star Natalie Dormer took over as ambassadors for the brand.

“When Crocs asked me to be a part of their ‘Come As You Are’ campaign, I was excited to have the opportunity to join a fun and colourful brand, but more importantly, have the opportunity to inspire others to embrace their individuality,” Deschanel said at the time.

To mark Croc Day 2019, the footwear firm has unveiled a collaboration with streetwear brand Pizzaslime.

The limited edition white Crocs come with an array of glow in the dark charms – the first of their kind – and a UV light for an extra surprise.

Priced at £49.99/AED236.73, they go on sale today on the Crocs website and are predicted to sell out within hours, so you’ll have to be quick if you want snap up a pair.