Save The Date: Erdem X H&M Drops In Dubai

Get ready to spend on floral trends!

Posted on

25 October 2017

You can't sit with us! (Image Credit: H&M)

There has been a lot of hype surrounding this partnership and a long wait for it to hit Dubai's malls!

With a film by Baz Luhrmann (Moulin Rouge), a family style look-book which rivaled the Kardashians photographed by Michal Pudelka and a botanical themed runway debut with guests like Kirsten Dunst— excitement has been rising. But finally you’ll be able to shop this look in Dubai's malls from 2nd November.

Previous H&M collabs have stormed the fashion industry with names such as Kenzo, Balmain and Alexander Wang. As these designer labels still hang proudly in our wardrobes, thanks to high street prices!

Now it is the turn of Canadian-Turkish designer Erdem Moralioglu, a favourite celebrity designer with Keira Knightley, Alexa Chung and Kate Middleton, as even royalty have been spotted in his labels. No wonder the public and celebs are SO excited about the styles that feature in this new fusion!

A post shared by H&M (@hm) on Oct 17, 2017 at 7:58am PDT

Teasers reveal that romantic florals and furs have fallen onto the fast-fashion scene, as street style meets elegant runway classics in the new collaboration between London-based label Erdem and Swedish brand H&M. With a sentimental, yet surrealist vibe the collection is full of tweed twin-sets, satin suits, sequined slip dresses and of course— Erdem’s signature wildflower blooms.

A post shared by ERDEM (@erdem) on Oct 17, 2017 at 10:53am PDT

The nightwear-as-daywear trend still reigns so you can remain comfy, yet sophisticated in your Pj-style co-ordinates. Talking of comfy…we have our eye on the featured hoody covered in Erdem fantasy florals, along with the menswear knits fit for December festivities . So we’ll see you in H&M at Dubai Malls on 2nd November!

The #ERDEM x @hm campaign. Photographed by @michal_pudelka Styled by @omattias #ERDEMxHM

A post shared by ERDEM (@erdem) on Oct 17, 2017 at 10:48am PDT