Fashion Forward Dubai Has Opened A Pop-Up Store In Saudi Arabia

Featuring Ramadan fashion collections from regional designers

Posted on

27 May 2018

Image credit: Sarah’s Bag

Fashion Forward Dubai has returned to Saudi Arabia to launch the second edition of the FFWD pop-up store, located in Jeddah department store Rubaiyat. Displayed from 25th May until 15th June, the store features ready-to-wear Spring/Summer 2018 collections of fashion and accessories from regional designers, as well as Ramadan-specific capsules.

FFWD’s pop-up shop in Saudi Arabia helps to nurture talent in the region, as it promotes, celebrates and advances the Middle East’s fashion industry. The store includes collections from Saudi designer Arwa Al Banawi, as well as other regional designers such as Anaya, Atelier Zuhra, Baruni, Beige, Bint Thani, Hessa Falasi, Lama Jouni, Nasiba Hapiz, Sara Altwaim, Shahad Rehaimi and Sarah’s bag.

A post shared by THE SUITABLE WOMAN (@arwaalbanawi) on May 26, 2018 at 8:21am PDT

Endorsed by the Dubai Design & Fashion Council and supported by Dubai Design District, Fashion Forward is dedicated to supporting the fashion ecosystem in the Middle East.

FFWD co-founder and CEO Bong Guerrero explained “We were thrilled with the success of the designers in last year’s pop up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as KSA.” With the store expected to grow even further from its first edition in June 2017.

A post shared by by sara altwaim (@s_a_bysaraaltwaim) on May 22, 2018 at 7:53am PDT

The Fashion Forward Dubai Pop-Up Shop is showcased at Rubaiyat department store, in the Stars Avenue Mall in Jeddah will run from 25th May to 15th June –check it out!