With thousands of new launches every year, it’s almost impossible to keep up with all the products, trends and buzzwords in the beauty industry, let alone know whether they’re right for you.

Just when you think you know your SPFs from your AHAs, along come a host of new acronyms to confuse us even more, not to mention all the ads that claim a certain serum or night cream will solve all your complexion problems. Will it really?!