The Mediterranean island of Majorca already has several different faces.

It’s a hedonistic haven for booze-fuelled party-goers – think the Love Island villa, and the drunken debauchery of the Magaluf strip. It’s a classic island paradise, with seaside retreats and retirement homes at every turn. It’s even a fitness destination, and the likes of Chris Froome and Bradley Wiggins have long been spotted traversing the hairpin bends of the Tramuntana.