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Yara Shahidi

With Yara Shahidi, Coach Wants To Be The Go-to Brand For Gen-Z

Posted on

29 July 2019

With Yara Shahidi, Coach wants to be the go-to brand for Gen-Z

Yara Shahidi is the latest celebrity face of Coach, and the 19-year-old actor and activist is the perfect choice for the American brand.

Shahidi rose to fame starring in the sitcom Black-ish and has since had a leading role in the spin-off TV show Grown-ish. She’s become well-known for speaking out about social issues and has even created a digital platform to encourage first-time voters to head to the polls. This isn’t Shahidi’s first fashion campaign – she’s modelled for Beyonce’s sportswear label Ivy Park and is also the face of make-up brand Bobbi Brown.