She’s one of the biggest style icons of our times, so no one was particularly surprised when Rihanna announced she was heading up her own luxury fashion house.

In fact, most people were too busy trying to find any money they had to give to her.

Now, the world has got its first sneak preview of what we can expect from the label. Called Fenty – the 31-year-old singer’s last name – it truly confirms Rihanna as a business mogul.