About Lady Gaga's Haus Laboratories | ewmoda

All You Need to Know About Lady Gaga's Haus Laboratories

“The last thing the world needs is another beauty brand.”

Posted on

10 July 2019

Contributed by

Jazz-Inaya Hamilton

Jazz-Inaya Hamilton at ExpatWoman
Lady Gaga's Haus Laboratories

Those are the first words you will hear when watching Lady Gaga’s video for her new beauty brand Haus Laboratories.

Gaga is known for always being outside the box, and going above and beyond when it comes to fashion and beauty. So, we’re sure this line will blow us all away.

“Beauty is how you see yourself”, Gaga says in her video. The 33-year-old star has conquered the charts, is loved on the screen and will no doubt be taking the beauty world by storm soon.

In February of 2018, Gaga’s company filed a trademark for ‘Haus Beauty’ and for the past few months she has been dropping hints on her social media by using the hashtag ‘Haus Beauty’. The official name for her brand is Haus Laboratories, Haus Labs for short.

What products will be released?

The video promoting Gaga’s line makes it clear that the products are for everyone. Descriptions and specific products are yet to be announced but it's been said that Haus Laboratories will stick with color cosmetics.

“Color is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” Gaga said.

Where can you buy Haus Laboratories

The brand will be launching exclusively through Amazon. Which makes it the first major cosmetic label to be launched by online retailers.

While speaking to Business of Fashion Gaga said "If it's not perfectly in line with what they do... they'll be like, 'Can you just change half of the equation?'. The answer is no. No deal. No message of self-acceptance, no deal. [The deal with Amazon] was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty'."

“This is about liberation” Lady Gaga