All You Need to Know About Lady Gaga's Haus Laboratories

“The last thing the world needs is another beauty brand.”

Posted on

10 July 2019

Contributed by

Jazz-Inaya Hamilton

Those are the first words you will hear when watching Lady Gaga’s video for her new beauty brand Haus Laboratories.

Gaga is known for always being outside the box, and going above and beyond when it comes to fashion and beauty. So, we’re sure this line will blow us all away.

“Beauty is how you see yourself”, Gaga says in her video. The 33-year-old star has conquered the charts, is loved on the screen and will no doubt be taking the beauty world by storm soon.

In February of 2018, Gaga’s company filed a trademark for ‘Haus Beauty’ and for the past few months she has been dropping hints on her social media by using the hashtag ‘Haus Beauty’. The official name for her brand is Haus Laboratories, Haus Labs for short.

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HAUS LABORATORIES PRE-ORDER AVAILABLE 7/15 @HAUSLABS #BATTLEFORYOURLIFE MUSIC BY LADY GAGA, @BLOODPOP®, @TCHAMI, & @BOYSNOIZE

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 11:06am PDT

What products will be released?

The video promoting Gaga’s line makes it clear that the products are for everyone. Descriptions and specific products are yet to be announced but it's been said that Haus Laboratories will stick with color cosmetics.

“Color is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” Gaga said.

Where can you buy Haus Laboratories

The brand will be launching exclusively through Amazon. Which makes it the first major cosmetic label to be launched by online retailers.

While speaking to Business of Fashion Gaga said "If it's not perfectly in line with what they do... they'll be like, 'Can you just change half of the equation?'. The answer is no. No deal. No message of self-acceptance, no deal. [The deal with Amazon] was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty'."

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They say beauty is in the eye of the beholder, but at HAUS LABORATORIES, we say beauty is how you see yourself. @ladygaga

A post shared by HAUS LABORATORIES (@hauslabs) on Jul 9, 2019 at 10:58am PDT

Release date?

You can pre-order Haus Laboratories products on July 15th, 2019.

The official launch will be in September in over nine countries that’ll include France, United States, United Kingdom, Japan, and Germany.

To keep up to date you can check out hauslabs.com which is counting down until the launch.

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT

“This is about liberation” Lady Gaga