All You Need to Know About Lady Gaga's Haus Laboratories
“The last thing the world needs is another beauty brand.”
10 July 2019
Those are the first words you will hear when watching Lady Gaga’s video for her new beauty brand Haus Laboratories.
Gaga is known for always being outside the box, and going above and beyond when it comes to fashion and beauty. So, we’re sure this line will blow us all away.
“Beauty is how you see yourself”, Gaga says in her video. The 33-year-old star has conquered the charts, is loved on the screen and will no doubt be taking the beauty world by storm soon.
In February of 2018, Gaga’s company filed a trademark for ‘Haus Beauty’ and for the past few months she has been dropping hints on her social media by using the hashtag ‘Haus Beauty’. The official name for her brand is Haus Laboratories, Haus Labs for short.
What products will be released?
The video promoting Gaga’s line makes it clear that the products are for everyone. Descriptions and specific products are yet to be announced but it's been said that Haus Laboratories will stick with color cosmetics.
“Color is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” Gaga said.
“This is about liberation” Lady Gaga