5 Style Rules Petite Women Should Follow – According To An Expert
Fashion brand found Jennifer Ison shares her advice.
13 December 2018
All credits: PA
Standing at 5ft 1in inch tall and working in the corporate world, Jennifer Ison knew all too well how difficult it is for shorter women to find clothes on the high street that fit well.
In fact, so was so convinced of the gap in the market that she quit her high-flying law career in 2017 to set up womenswear brand Jennifer Anne, which specialises in clothing for those 5ft 3in and under.
Confirming what Ison already knew, research commissioned by the label reveals that 63% of petite women in the UK feel their needs are not catered for by the fashion industry, in terms of range and proportions, making shopping a stressful experience.
“Too often the so-called small sizes don’t fit, the waist sits too low, the body is too long, the shoulders too wide,” she says. “Don’t even mention the sleeves or trouser lengths.”
Jennifer Ison, founder of Jennifer Anne (Jennifer Anne/PA)