Fendi’s Latest Fashion Show was a Roman Celebration in the Shadow of the Colosseum
It also paid tribute to the label’s late creative director, Karl Lagerfeld
8 July 2019
All Credits: PA
In a highly competitive industry, each fashion house is in constant battle to outdo each other with the most exciting clothes, the most unique beauty looks and the most jaw-dropping locations for catwalk shows.
Fendi might just have scooped the top prize, as it showed its couture collection with Rome’s Colosseum looming large in the background. This felt like a particularly special show, one which paid homage to both the city of Rome and the brand’s previous creative director Karl Lagerfeld.
Here’s everything you need to know about the Roman fashion spectacle…
The show was called The Dawn of Romanity, and was a tribute to the city where the label was born. Pulling out the big guns, Fendi set up its catwalk on the Palatine Hill – arguably the centre of ancient Rome, next to both the Forum and the Colosseum.
On Instagram, the brand writes that it chose the Roman setting to celebrate “its relationship with the Eternal City and strengthens once again its deep and long-lasting bond with its hometown”.
It comes as part of a recent trend for fashion houses contributing funds to restoration projects: Gucci has pledged money towards the Tarpeian Rock and Bulgari paid to help clean the Spanish Steps, both of which are in Rome.
The whole look of the show was firmly in the 70s, with bootcut trousers and reversible coats. Lagerfeld came to the label in the late Sixties, so it’s a tribute to when he really found his voice and started revolutionising Fendi’s look. There were nods to classic Lagerfeld designs, like long fur striped scarves. Fendi is historically a brand which specialises in fur, but with so many major fashion houses announcing they’re going fur-free you wonder how long it will continue.
Hairstylist Sam McKnight matched this vibe with sleek pageboy cuts for the models.
The guest list was suitably star-studded. After all, who wouldn’t accept an invitation to a fashion show next to the Colosseum?