Here’s Why Kendall Jenner is a Denim Icon

This isn’t the first denim campaign she’s appeared in – Jenner regularly models for Calvin Klein – but it will surely propel the relatively unknown brand ksubi into the limelight.

Choosing the 23-year-old as an ambassador makes sense – a quick glance on her Instagram will show you just how partial Jenner is to denim. Compared to some of her sisters like Kim Kardashian and Kylie Jenner, she has a relatively low-key style and you’ll most often see her dressed casually in jeans and a t-shirt.