H&M Launched Their First Modest Fashion Collection

Today, the fast fashion brand H&M have launched their first modest wear line called H&M LTD Collection, with the second part of the collection set to drop on 24th May. Just in time for Ramadan, the collection includes kaftans, tunic-style blouses, culottes, coordinating separates and flowing maxis that we can’t wait to try on!

As chic cover-ups are making their way into fashion’s mainstream market, more and more brands are embracing modest dressing –which is long overdue! Here in Dubai, modest fashion has always been recognised, but now more high street brands are giving a subtle nod to higher necklines and longer sleeves –because covering up can still be fashionable.

Although H&M’s modest fashion collection is yet to arrive in Dubai (it’s only exclusively available online in the US), we’re sure that the line will be introduced to H&M’s UAE shops soon. Here’s what you can look forward to in the H&M LTD Collection…