Levi's Launches Studio Ghibli Collection at the Dubai Mall
UAE fans of the Studio Ghibli film 'Princess Mononoke' can shop the limited-time Levi's collaboration at the Dubai Mall.
24 August 2023
Available exclusively at the Dubai Mall Levi's branch.
When Studio Ghibli released Princess Mononoke in 1997, the epic historical fantasy film captivated audiences while breaking box office records.
Today, Hayao Miyazaki’s film is considered an animated masterpiece, beloved around the world for its breathtaking animation style and timeless themes about saving the environment.
For those in the UAE who are fans of both the iconic Levi's denim style and the enchanting film, Levi’s and Studio Ghibli launched an artful collection exclusive to their Dubai Mall location.
With nuance and complexity, the film explores the duality of humanity and nature. In Princess Mononoke, nature is as much a character as any of the humans or animals – in fact, some of the characters are living spirits of nature.
Miyazaki’s epic utilised hand-painted backgrounds depicting gorgeous forests, rivers, and animals.
Inspired by the film’s landscapes and mystical characters, the Levi's and Princess Mononoke collection available in Dubai honours the environmental storytelling and transformative enchantment of this cinematic tale.
Each piece captures the essence of the forest and the beauty of a deeply connected ecosystem.
For the San & Wolf Trucker Jacket, the Ashitaka 501 ’93 Jeans, and the San & Moro 501 Shorts, the film’s forest and sun background are seamlessly integrated into atmospheric denim.
Building off of the brand’s darker indigo pieces, the Nightwalker Denim Kimono Jacket and the Kodama Denim Overall evoke the mood of the characters’ environments.
The collection’s graphic tees and hoodie gravitate towards the characters themselves, using the film’s own language to give voice to their ideologies.
More streetwear-inspired than the denim, the relationship between the denim pieces and graphic tees and hoodie mimics the film’s rhythmic juxtaposition between beautiful, quiet moments and frenetic action sequences.
The collection is rounded out with a series of Princess Mononoke-inspired accessories.
A classic Western-American Levi's bandana features San’s mystical red battle mask while the Ancient Forest Bucket Hat can be worn to complete a head-to-toe look. A San & Ashitaka Tote features San on one side and Ashitaka on the other.
Finally, rounding out the collection are two coin bags, one featuring San’s mask and the other a Kodama face, which can be worn around the neck or hung off a belt loop or tote.
The gorgeous, lush environments of the animation and the strength of its unique characters come to life on Levi's denim icons, tees, hoodie and accessories.
"Over 25 years after its release, Princess Mononoke continues to resonate deeply with audiences across the globe as an animated icon," said Karyn Hillman, Chief Product Officer at Levi Strauss & Co.
Karyn added: "It was a joy to collaborate with Studio Ghibli and create such a beautiful collection that pays tribute to this compelling, artistic masterpiece."