With her incredible personal style, ability to pose like a pro and awesome attitude, is there any wonder brands are clamouring to work with Danielle Vanier?

The plus-size blogger and Instagram sensation – who commands a following of some 112,000 – is seriously in demand at the moment.

The London-based 30-year-old recently unveiled a footwear collaboration with Marks and Spencer, and now she’s debuting a collection she designed for Navabi, the retailer that specialises in clothing sizes 12 and above.

If Dubai didn’t have enough influencers

It has added another one to the list.

But this influencer is different than the rest in the Dubai market…simply because she does not exist.

At first glance, Laila Blue may appear to be real with the typical influencer posed pictures, inspirational quotes, OTD snapshots and Instagram bio.

But a closer look at her pictures reveals a virtual character in real Dubai settings.