The beauty industry evolves so quickly it can be hard to keep up.

New brands emerge, makeup trends can flourish and then celebrities convince us we need the latest ‘it’ serum or lipstick, and product sales continue to boom.

So as 2018 comes to an end, in a bid to get ahead of the curve we asked a host of experts for their predictions on what’s going to be the next big thing in the cosmetics world, from skincare to sustainability.

Here’s what they had to say…

1. Tranexamic acid