7 Expert Beauty Predictions For 2019 | ewmoda

7 Expert Beauty Predictions For 2019

We see what's on the horizon in the industry...

Posted on

26 December 2018

Beauty Treatment

The beauty industry evolves so quickly it can be hard to keep up.

New brands emerge, makeup trends can flourish and then celebrities convince us we need the latest ‘it’ serum or lipstick, and product sales continue to boom.

So as 2018 comes to an end, in a bid to get ahead of the curve we asked a host of experts for their predictions on what’s going to be the next big thing in the cosmetics world, from skincare to sustainability.

Here’s what they had to say…

1. Tranexamic acid

Move over, glycolic, there’s a new hero acid in town.

Tranexamic Acid has long been used within the medical field, specifically during surgery and in the case of accident and emergencies as a haemostatic agent, to control bleeding and assist in wound closure.

Tranexamic Acid reduces the appearance of this discolouration to improve the appearance of brown marks resulting in a brighter more refined and even skin tone.

2. Ampoules

The advantage of ampoules, as opposed to traditional serums, is the expert packaging that helps to keep the product fresh.

The individually packaged treatments maintain the strength and potency of active ingredients such as Vitamin C, Alpha Hydroxy Acids and more.

Popular in Asia, ampoules can be used continuously or as a week-long treatment when your skin needs it most.

3. Ugly beauty

Yes, it’s an oxymoron, but there’s a growing trend for cosmetic artistry that distorts rather than flatters.

Beauty is not synonymous with looking good.

People recognise beauty as a way of transformation – being scary or ugly is part of that.

4. Acne vaccine

Researchers in California confirmed this year that they have identified a potential target for an acne vaccine.

It is a toxin produced by the acne-causing bacteria Propionibacterium acnes.

Rather than eliminating the bacteria altogether, along with innocent bystanders, it could offer a much more focused solution which, as well as being good news for the skin microbiome.

5. Hair food

As consumers become more aware of the ingredients they eat, drink, or use for beauty purposes, interest in natural and food-based ingredients is rising.

Food-inspired hair products containing coconut, honey, banana and avocado are good for the hair.

6. Grey hair

Young people have been dying their hair shades of silver and grey for a few years now, but now we’re seeing a trend for older women letting their naturally grey hair shine through.

7. Waterless products

Reducing plastic waste has been a growing priority in 2018 as the scale of the ocean pollution problem has come to light, with some consumers opting for shampoo bars rather than bottles.

In 2019, experts predict that water will be the new hot-button issue in sustainability, and companies in the US have already started taking note.