It’s the end of an era. Urban Decay’s best-selling Naked Palette is to be discontinued and the beauty world is in shock. Introduced in 2010, the original palette has been sold 30 million times, it’s inspired endless spin-off palettes and has produced $1 billion in revenue. Yet, the beauty brand Urban Decay is saying goodbye to its most popular product, as they have literally given the palette a funeral and declared it is gone, but never forgotten.

Urban Decay have pulled a “Kylie Jenner” and surprised us with a new beauty product launch! The new Urban Decay Naked Palette comes in a miniature size at half the price, as we’re excited to learn the date that the Naked Petite Heat palette will arrive in Dubai and the Middle East.