i agree.. there does seem something suspicious about their promotion. However, ive read mixed reviews. i suppose one would have to see the place and the teachers for themselves. Personally for me the aggressive advertising steered me away as i felt the institute was more about being financially successful as opposed to being a really good nursery that offered something new and focused on the kids.
I did however like Kids Worl in Jlt. Its small and more personal i felt. I really liked the vibe there, but my baby was too young. They are not a nursery i was told, but a creative learning center (preschool basically).