This Veggie Burger Is SO Meat-Like It Even Bleeds

#TheImpossibleBurger

Posted on

31 May 2017

image credit: ImpossibleFoods/Instagram

Veggie burgers don’t exactly have the best reputation in the business — and tbh we don’t blame them. It’s the whole idea of a burger with a bland flaky patty instead of a big fat meaty one that’s a big turn off.
But believe it or not, there’s one veggie burger that looks, cooks, tastes and bleeds — just like a regular burger without using a single ounce of meat.

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The secret ingredient.

The Impossible Burger (yep that’s what it’s called) is Silicon Valley’s answer to an original cheeseburger. This plant-based burger made from wheat, coconut oil and potatoes gets its juicy meat-like flavour with the addition of heme - an iron-rich molecule contained in blood.

The parent company, Impossible Foods produces heme in bulk using fermented yeast. Compared to a regular cheeseburger, it uses 75% less water, generates 87% fewer greenhouses gasses and there’s no slaughtering involved.

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The Impossible Burger is currently being served in a handful of high-end restaurants and the response has so far been positive.

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With a nod of approval and $180 million from tech biggies like Google Ventures and Bill Gates, the future of Impossible Foods look bright. But the big question is — will it appeal to the carnivore hungry population?

Patrick Brown, the founder and chief executive of Impossible Foods, said the goal was to disrupt the multibillion-dollar market for ground beef without killing cows. “You can have uncompromisingly delicious meat without using animals,” Mr Brown said in an interview with Forbes.

The company plans to expand its distribution this year so that consumers can cook the patty at home.