Top 15 Most Powerful Beauty Influencers of the Year, Revealed | ewmoda
 

Top 15 Most Powerful Beauty Influencers of the Year, Revealed

James Charles, Bretman Rock, and Yuya take the crown as the top three most influential beauty gurus

Posted on

20 January 2022

Contributed by

Clarice Awa

Clarice Awa at ewmoda
World's Top 15 most influential beauty gurus and makeup influencers of 2021

Cosmetify ranked 15 of the world's most influential beauty influencers, taking in account not just how many followers these YouTube and Instagram beauty gurus have, but also how much money they could be earning from sponsorships and collaborations.

Keep scrolling for the top 15 list, curated based on their YouTube subscribers, estimated earnings per YouTube video, Instagram followers, and estimated Instagram earnings per post.

1. James Charles

James Charles rose to the top spot of the most influential beauty gurus in the world, with 2.5 million YouTube subscribers and 24.4 million Instagram followers. The makeup expert has a combined total of almost 50 million followers, despite getting involved in several controversies in the past few years.

James Charles: Top 15 most influential beauty gurus in the world

2. Bretman Rock

Filipino-American makeup influencer and designer Bretman Rock has seen a following of over 18 million on Instagram, and 8.88 million on YouTube. Since his early viral days on the now-defunct app Vine, Bretman has starred in his own Reality TV shows, won several influential awards, and collaborated with major brands.

Bretman Rock: Top 15 most influential beauty gurus in the world

3. Yuya

Mexican beauty vlogger and YouTuber Mariand Castrejón Castañeda, aka Yuya, has a combined Insta and YouTube following of over 41 million people.

Yuya: Top 15 most influential beauty gurus in the world

4. Mari Maria

Mari Maria is a Brazilian makeup and beauty guru on YouTube and Instagram who now owns her own makeup brand.

Mari Maria: Top 15 most influential beauty gurus in the world

5. Jeffree Star

Another long-established beauty influencer who's seen steady popularity in 2021 is Jeffree Star, CEO of his namesake cosmetics company.

Jeffree Star: Top 15 most influential beauty gurus in the world

6. Nikkie de Jager

Nikkie de Jager, better known as 'nikkietutorials', is the beauty guru behind hundreds of viral YouTube makeup videos. She has over 1.5 billion views on the platform, and kickstarted the viral 'The Power of Makeup' beauty trend.

Nikkie Tutorials: Top 15 most influential beauty gurus in the world

7. Zoe Sugg

British YouTuber, writer, and lifestyle influencer Zoe Sugg remains one of the biggest names in the UK's vlogging and beauty scene today. In the past year, her content has seen a shift towards family and motherhood due to her pregnancy.

Zoe Sugg: Top 15 most influential beauty gurus in the world

8. Nikita Dragun

Nikita Nguyen, best known as Nikita Dragun, is a YouTuber, make-up artist, and Instagram model who also recently starred in a Netflix Reality series about influencers.

She first gained attention in 2015 for her make-up tutorials, and has since grown into a multi-platform beauty and fashion influencer. Nikita Dragon remains in the top 10 despite a few online controversies.

Nikita Dragun: Top 15 most influential beauty gurus in the world

9. Camila Coelho

Brazilian makeup artist, vlogger and entrepreneur Camila Coelho got her start in the beauty and fashion industry as a YouTuber in the early 2010s for her makeup tutorials.

Camila Coelho: Top 15 most influential beauty gurus in the world

10. Bianca Heinicke (Bianca Claßen)

Bianca Heinicke, better known as BibisBeautyPalace, is a German fashion, lifestyle, and beauty YouTuber where she has over 5.9 million subscribers.

Bianca Heinicke: Top 15 most influential beauty gurus in the world

11. Pony Makeup

Park Hye-min is a South Korean makeup artist and beauty YouTuber known professionally as Pony, Pony Park, Pony Syndrome, or Pony Makeup.

She has over 347 million views on YouTube and has been credited for popularising South Korean-style makeup on the platform. Pony was also listed in Forbes Asia's 30 Under 30 for her beauty career.

Pony Makeup: Top 15 most influential beauty gurus in the world

12. Rachel Levin

Known for her YouTube personality as RCLBeauty101, Rachel Levin is a beauty guru and content creator.

Rachel Levin: Top 15 most influential beauty gurus in the world

13. Safiya Nygaard

Previously a common face on Buzzfeed videos, Safiya Nygaard left the company and started her own YouTube channel, quickly gaining popularity as a makeup, beauty, and lifestyle content creator.

Safiya Nygaard: Top 15 most influential beauty gurus in the world

14. Jaclyn Hill

Jaclyn Hill is a self-taught make-up guru, YouTube personality, and entrepreneur. Ever since her videos catapulted her into a popular name in the American beauty industry, her fame allowed her to collaborate with makeup companies and even build her own beauty brand.

Jaclyn Hill: Top 15 most influential beauty gurus in the world

15. Bethany Mota

Bethany Mota is a YouTuber who shares content on fashion, style, beauty and music. She has previously collaborated with major clothing brands in the US.

Bethany Mota: Top 15 most influential beauty gurus in the world