Victoria Beckham Beauty Has Officially Launched

Here's your first look at the Victoria Beckham's highly anticipated debut beauty brand

Posted on

14 September 2019

Contributed by

Rebecca Roberts

Image credit: instagram.com/victoriabeckhambeauty

After eight months of anticipation, Victoria Beckham has officially launched her namesake beauty line.

Since announcing plans to launch her own beauty collection in early 2019, Victoria has been sharing hints on social media accounts with hashtags like #NotPerfect and #CleanBeauty to tease beauty lovers about what her new collection will entail.

Fast forward to today, and the singer cum fashion designer has officially launched Victoria Beckham Beauty ahead of her London Fashion Week show on Sunday.

Described as being a 'clean beauty movement' and entirely cruelty-free, the line is made-up of cosmetic products that have been developed using only the 'cleanest ingredients'.

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A post shared by Victoria Beckham Beauty (@victoriabeckhambeauty) on Sep 14, 2019 at 6:18am PDT

The brand is launching with a Smokey Eye Wardrobe, that has three sets in total. The hero product is the Smokey Eye Brick ($54/AED 198.32), an eyeshadow palette which combines four shades. Other products released in the collection include the single 'Lid Lustre' ($36/AED 132.23) eye shadows and the 'Satin Kajal' ($26/AED 95.50) eyeliners.

Launching the collection, Beckham said: "Eyes are very signature for me. The products may be new, but they've been a lifetime in the making.

"I have always been beauty-obsessed, and I want to create beauty solutions that address my customers from head to toe, inside and out.

"It is all about making my community feel like the very best versions of themselves."

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A post shared by Victoria Beckham Beauty (@victoriabeckhambeauty) on Sep 13, 2019 at 1:34pm PDT

There is also a big focus on skincare, as ingredients have been chosen carefully to add hydration benefits. Plus, the enameled tortoiseshell and gilt packaging is beautiful, and each product is housed in a reusable canvas pouch.

This is not Victoria's first foray into beauty. Victoria Beckham Beauty was co-founded by Sarah Creal, who is also chief executive. Creal is the former global head of make-up marketing and product development at Estée Lauder, who previously worked with Beckham to launch a collaborative capsule beauty collection back in 2016.