Victoria Beckham Beauty Has Officially Launched
Here's your first look at the Victoria Beckham's highly anticipated debut beauty brand
14 September 2019
Image credit: instagram.com/victoriabeckhambeauty
After eight months of anticipation, Victoria Beckham has officially launched her namesake beauty line.
Since announcing plans to launch her own beauty collection in early 2019, Victoria has been sharing hints on social media accounts with hashtags like #NotPerfect and #CleanBeauty to tease beauty lovers about what her new collection will entail.
Fast forward to today, and the singer cum fashion designer has officially launched Victoria Beckham Beauty ahead of her London Fashion Week show on Sunday.
Described as being a 'clean beauty movement' and entirely cruelty-free, the line is made-up of cosmetic products that have been developed using only the 'cleanest ingredients'.
There is also a big focus on skincare, as ingredients have been chosen carefully to add hydration benefits. Plus, the enameled tortoiseshell and gilt packaging is beautiful, and each product is housed in a reusable canvas pouch.
This is not Victoria's first foray into beauty. Victoria Beckham Beauty was co-founded by Sarah Creal, who is also chief executive. Creal is the former global head of make-up marketing and product development at Estée Lauder, who previously worked with Beckham to launch a collaborative capsule beauty collection back in 2016.
Where to buy Victoria Beckham Beauty in Dubai
Unfortunately for UAE-based customers, Victoria Beckham Beauty is not available to purchase in any Dubai-based retail outlet or store.
Online shoppers can order the new collection at the brand's website, victoriabeckhambeauty.com for delivery to the UAE.