What Actually Is Athleisure Make-Up?
There’s an increasing trend for beauty products tailored to working out
30 January 2019
All Credits: PA
You can’t deny the colossal power of athleisure – long gone are the days when you would judge anyone for wearing gym leggings to brunch. In fact, you’d probably think something was wrong if your friends wore anything but Lycra to meet up on the weekend.
With this in mind, it comes as no surprise that athleisure is reaching outside of fashion. Next to get the treatment is the beauty industry, with make-up brands launching special products you can work out in.
Maybelline have just launched a range of athleisure make-up in collaboration with Puma, and they aren’t the only ones. So what’s the deal with workout make-up?