The World's First Colour-Changing Hair Dye Is Insanely Cool
A teenage dream come true!
21 February 2017
image credit: theunseenalchemist/Instagram
Kylie Jenner and her army of hair experts can pout and sulk all they want. Her blue-in-the-morning and blonde-in-the-evening hair looks are (almost) within the reach of an average Joe — all thanks to Lauren Bowker.
Known as ‘The Alchemist’ within the fashion circle, Bowker’s London-based firm, The Unseen, has patented a colour-changing technology — Fire, that reacts to the shift in temperature and environment. When we say colour change, don’t think of your regular ombre or tone variations — think BIG. Think white to black, silver to blue and black to yellow.
How does this magic work?
In Lauren Bowker’s words, “Magic is only science that we don’t understand yet,”
Fire, the hair dye reacts to shifts in environment — it means your hair can be bright red outside and brunette inside. The carbon-based molecules in the dye change their light absorption when they go through temperature changes.
“It’s a teenage dream come true, and that was the point of it,” Bowker told Forbes. She took inspiration from the occult glamour and 90s cult movie, The Craft — where a teenage witch uses a spell to change the colour of her hair.
Will it damage your hair?
Like other regular colour dyes, Fire is semi-permanent and lasts up to a few washes. According to Bowker, the dye is safe and actually uses less toxic materials.
This bewitching hair dye made its debut at The London Fashion Week in partnership with Storm Models. It still needs to be tested and assessed before it hits the shelves. If everything goes as planned — you will soon have a hair dye that transforms according to your surroundings.
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- hair
- hair trends
