The Most Popular Halloween Costume Trends This Year

According to the trend forecasters, we’re going to be seeing lots of matching costumes this year, with 5,700 options available on the retail site.

For grown-ups that means couples going as a witch and wizard, or taking the easy option with T-shirts that say things like, ‘Mr and Mrs Zombie’ or ‘Pumpking and Pumpqueen’.

For little ones, that means adorable Pebbles and Bamm-Bamm outfits or any of a variety of culinary pairings like salt and pepper, ketchup and mustard or little sushi rolls.

Spooky tattoos will be big this year, but only fake ones of course, with a 28% increase in searches for ‘temporary custom tattoo’ recently and over 2,000 search results for Halloween designs.

Pinterest has seen an 85% increase in searches for temporary tattoos in the last year, with thousands of results on both sites, from pumpkins and spider webs to realistic looking skeletons and skulls.

Looking for something a bit more modern? You can also get face tattoos and go as the divisive American singer Post Malone.

Last year saw sales of lashes at Halloween overtake sales at Christmas for the first time ever! Glitter sales also increased by 300% and ghoulish cosmetics, from exclusive brand Revolution, by 69%.

As glamorous Halloween make-up is expected to be just as popular this year especially. You can expect to see a lot of sparkly looks like crystal skulls, mermaids, bejewelled dragons and a glitter zips.

Mexican sugar skull designs has become very popular in recent years and Pinterest reports searches for ‘skull make-up’ have gone up 40% compared to last year, so that trend looks set to stick around.

While some people want to be topical or trendy with their choice of Halloween disguise, some creepy costumes never go out of style.

Pinterest says that searches for ‘witches’ have increased by 45% year on year and ‘zombies’ by 55% so expect to see plenty more broom-wielding women and undead beings marauding the streets when October 31 rolls around.