Dolce & Gabbana Extends Sizes | ewmoda

Dolce & Gabbana Becomes the First Fashion House to Extend Sizes

It's now the first luxury fashion brand to have size ranges up to UK 22

Posted on

14 June 2019

Contributed by

Clarice Awa

Editor Clarice Awa at ExpatWoman
Extended Sizes Are Now At Dolce & Gabbana

Credit: Dolce & Gabbana

For decades, all luxury fashion houses have marketed their latest collections with petite, UK 0-8 size models. With such a huge gap, having a curvy model up to UK 22 size seemed like only a dream for many women.

Italian luxury fashion brand Dolce & Gabbana has, in previous runways, cast women of varying sizes and age - skinny, plus sized, pregnant, mature - to walk its runway all glamoured up in their latest pieces.

In a recent move celebrating inclusivity and beauty in all forms, the brand announced that its future collections will include sizes up to UK 22, equivalent to US size 18/20, EU 50, and 54 in Italy, changing the game in the industry.

Dolce & Gabbana spokespersons told The Telegraph, “Extending our clothing size range is a tribute to women, to feminine body shapes and to beauty in its entirety… For us, it was natural to extend the sizes of some clothes of our collections: we have always loved the female silhouette in every size and shape.”

Extended Sizes Are Now At Dolce & Gabbana

Credit: Dolce & Gabbana

"Women's beauty is not a matter of clothing size": D&G

Is it a big deal? Oh yes, it is.

Today's women have a different average dress size compared to the ones that walk most luxury fashion runways, usually limited to UK 6-8 size max.

Studies found that the average American, British, and European women wear US size 6 shoes and dress size 16-18.

Extending the range of the women’s collections was only a natural move for Dolce & Gabbana, as well as other big-name brands like Nike that recently incorporated a plus-sized mannequin at one of their branches.

SEE ALSO: Plus-Size Models are Speaking Out Against Fatphobia After People Criticised Nike’s New Mannequin

D&G plans to continue working with plus-sized models in its future collections, runway shows, and advertising campaigns.

The first collection with extended sizes is available now.