Dolce & Gabbana Becomes the First Fashion House to Extend Sizes
It's now the first luxury fashion brand to have size ranges up to UK 22
14 June 2019
Credit: Dolce & Gabbana
For decades, all luxury fashion houses have marketed their latest collections with petite, UK 0-8 size models. With such a huge gap, having a curvy model up to UK 22 size seemed like only a dream for many women.
Italian luxury fashion brand Dolce & Gabbana has, in previous runways, cast women of varying sizes and age - skinny, plus sized, pregnant, mature - to walk its runway all glamoured up in their latest pieces.
In a recent move celebrating inclusivity and beauty in all forms, the brand announced that its future collections will include sizes up to UK 22, equivalent to US size 18/20, EU 50, and 54 in Italy, changing the game in the industry.
Dolce & Gabbana spokespersons told The Telegraph, “Extending our clothing size range is a tribute to women, to feminine body shapes and to beauty in its entirety… For us, it was natural to extend the sizes of some clothes of our collections: we have always loved the female silhouette in every size and shape.”
Credit: Dolce & Gabbana
"Women's beauty is not a matter of clothing size": D&G
Is it a big deal? Oh yes, it is.
Today's women have a different average dress size compared to the ones that walk most luxury fashion runways, usually limited to UK 6-8 size max.
Studies found that the average American, British, and European women wear US size 6 shoes and dress size 16-18.
Extending the range of the women’s collections was only a natural move for Dolce & Gabbana, as well as other big-name brands like Nike that recently incorporated a plus-sized mannequin at one of their branches.
D&G plans to continue working with plus-sized models in its future collections, runway shows, and advertising campaigns.
The first collection with extended sizes is available now.
