How to Make Your Home an Instagram Hit in 6 Simple Steps

“Paint is the easiest and most affordable way to refresh a space and give it the wow factor,” says Hall. “Go a step further and use it to define an area, an architectural feature, or create character in an otherwise bland room.

“Painted half-walls are bang on trend, but you can also add drama by painting your window frames black (bonus – it makes greenery outside really pop). Alternatively, define a ‘headboard’ shape in paint on the wall behind a bed. Anything goes, and this is big on impact and low on commitment.”

INSTA TIP: Look out for lozenges – the shape, not the sore throat remedy, says Hall. This pill-like form is popping up in all things interiors, from tables and mirrors, to dinnerware and lamps.

If you’re thinking of redecorating, don’t go overboard and make the mistake of simply adopting a whole style straight from one retailer, warns Hall.

“You don’t want your home to look like it was dragged-and-dropped direct

from a furniture showroom (no matter how lush the showroom in question might be),” says Hall.

“Instead,” she adds, “make the most of what you already have, and elevate the look with a few pieces that are more of-the-moment, so it retains your personality.

“That doesn’t mean holding on to a past-its-sell-by-date flat-pack bookcase or hated heirloom. Bring in new pieces by all means, but before you do, think creatively about what you already own that could be re-purposed, re-positioned, repainted, or recovered. Bear in mind that previously unpopular ‘brown’ furniture is truly enjoying a revival.”

INSTA-TIP: There are so many trends on Instagram and Pinterest, it’s easy to get carried away and constantly want the ‘latest’ look. “It can be more successful to make regular small purchases,” says Hall, “so you just reflect a new look in a small detail or colour and retain your core design ethos.”

“Its really important to have something unique in every room, that not everyone else can go out and buy – a star piece,” says Hall.

“It can be vintage, bespoke, something up-cycled – but it must be something that gives your home personality. I think a really important thing on Instagram is that people should be able to look at an image of yours, and know immediately that it’s yours.

“That can be difficult because there’s a lot of trends, and for months you can find everyone has the same print or chair, but finding those really special pieces is a good way of ensuring your home has its own special ‘stamp’ and identity.”

If you can’t find what you want for a room, design your own, she suggests. It can be more affordable than you think, and local craftsmen or artists or retailers may be prepared to bespoke a piece for you.

INSTA-TIP: Most people look at Instagram on their phones, so don’t try to cram too much into one shot. Use what’s called ‘negative space’ or try to narrow down the focus of the shot. A whole room can get lost in one image, so take several shots taken from different angles and close-ups of details. It’s about contrast between interesting things to look at, and giving items breathing space and allowing them to impress.