It’s a day of firsts for Gigi Hadid and Burberry, as the model lands her first campaign for the British fashion house’s inaugural Monogram collection.

It’s a celebration of the TB monogram, which creative director Riccardo Tisci created in collaboration with graphic designer Peter Saville as a tribute to Thomas Burberry, who set up the fashion house in 1856.

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Riccardo Tisci's first collection for Burberry hit the runway in London last night, as the fashion designer debuted 134 looks as the new chief creative officer at the iconic brand.