British beauty blogger and Hijab model Amena Khan is stepping down from the L’Oréal Paris hair care campaign just days after her appointment as L’Oreal’s first hijabi model made headlines. Amena has resigned from her role after a backlash surrounding her tweets on Israel in 2014.

The beauty industry took another step towards inclusivity and diversity, as until now, Muslim women wearing the Hijab had not been featured in mainstream haircare campaigns. L’Oréal Paris’ new UK haircare advert, however, stars hijab-wearing beauty blogger and influencer, Amena Khan.