Hijab-Wearing Amena Khan Stars In New L'Oréal Paris Hair Ad
"Whether or not your hair is on display it doesn't affect how much you care about it"
17 January 2018
Image credit: L'Oréal Paris
The beauty industry took another step towards inclusivity and diversity, as until now, Muslim women wearing the Hijab had not been featured in mainstream haircare campaigns. L’Oréal Paris’ new UK haircare advert, however, stars hijab-wearing beauty blogger and influencer, Amena Khan.
Joining Cheryl Tweedy, Mcfly’s Dougie Poynter and models Neelam Gill and Felicity Hayward, Amena Khan described the new L’Oréal Paris campaign as “game changing” on her Instagram. She is both excited and proud to be playing a part in the new L’Oreal Paris Elvive World of Care Campaign, formulated for a range of demanding hair types.
During the haircare advert, Amena highlights that “whether or not your hair is on display it doesn’t affect how much you care about it” she continues “hair is a women’s beauty. Make sure that you look after it.”