Top 5 Beauty Influencers In The World Revealed

Shannon is arguably the most influential beauty guru from the land down under. She first started her YouTube channel in 2009 as she saw a gap in the New Zealand/Australia market. She has since started her own cosmetics line in addition to partnering with Smashbox and Clinique and garnering millions of views on her videos.

'The Power Of Makeup' instantly made this Dutch makeup artist a viral sensation. It has garnered over 35 million views and Nikki currently has over 6 million subscribers!

She has also collaborated with the likes of Too Faced and Ofra cosmetics.

Our very own Huda Kattan may not so big on YouTube, but she is the Queen of Instagram (she has over 14 million followers!). Her makeup line, also called Huda Beauty, has become one of the most hyped up beauty brands in the world. Anything this woman does is sure to cause a stir.

The OG when it comes to makeup tutorials, Michelle started the game way back in 2007. She now has over 8 million subscribers and her most popular video (see below) has garnered over 64 million views. Her videos have collectively been viewed over a billion times.

If you love watching makeup hauls you can thank Zoe who made them insanely popular. She has over 11 million subscribers on YouTube. She also has a best-selling line of beauty products in collaboration with Superdrug. Her first novel 'Girl Online' added best-selling author to her list of achievements.

Congrats, Zoe!