Alicia Keys Revealed Her Brand New Beauty Line Soulcare
24 September 2020
Keys Soulcare will officially launch on September 29th, 2020
Grammy Award–winning singer, producer and New York Times best-selling author Alicia Keys is adding another title to her belt: beauty brand owner.
The "Girl on Fire" singer is releasing the new endeavor under beauty brand e.l.f to pioneer an all new category that follows a holistic, meaningful and positive approach.