10 May 2017
'Limited edition' and 'sold out' are two phrases that get shoppers really excited. We guess you can attribute it to the thrill of getting something that seemingly only a few can get their hands on.
The latest product to join the 'sold out' club is a $7 foundation by Canadian brand, The Ordinary and over 25,000 people have signed up on the waitlist for the next batch of foundations. No, we are not kidding.