This $7 Sold-Out Foundation Has A 25,000 Person Wait-List
10 May 2017
Editor

'Limited edition' and 'sold out' are two phrases that get shoppers really excited. We guess you can attribute it to the thrill of getting something that seemingly only a few can get their hands on.
The latest product to join the 'sold out' club is a $7 foundation by Canadian brand, The Ordinary and over 25,000 people have signed up on the waitlist for the next batch of foundations. No, we are not kidding.