'Limited edition' and 'sold out' are two phrases that get shoppers really excited. We guess you can attribute it to the thrill of getting something that seemingly only a few can get their hands on.

The latest product to join the 'sold out' club is a $7 foundation by Canadian brand, The Ordinary and over 25,000 people have signed up on the waitlist for the next batch of foundations. No, we are not kidding.

Say hello to Ellie Costello, a MAC makeup artist who is taking creativity in makeup to a whole new level. While many of us would not ditch our black eyeliner and only few would experiment with other colours, Ellie has done what none of us would ever think of doing - use flowers as eyeliner!

Ellie was (clearly) inspired by spring when she decided to try out various eye looks involving flowers. Check out the amazing looks she has created below.

Say hello to 23-year-old Rhea Jacobs - one of the 5 winners of the #CastMeMarc competition held by Marc Jacobs Beauty. The #CastMeMarc competition invites hopefuls from around the world to become the face of the brand.

Rhea only had 1,000 followers at the time she applied and was up against over 100,000 entrants, but her beauty and individuality shone through it all. She was the only beauty blogger from the GCC to make it to the top 10, eventually bagging one of the 5 spots after a gruelling competition at the Marc Jacobs headquarters in New York.

Forbes popularly profiles and lists the world's richest entrepreneurs, sports stars and Hollywood celebrities.

This year, however, they have forayed into ranking social media stars in the fields of home, beauty, and fitness because the power of the internet simply cannot be denied.

Check out who made it to the top 5 beauty influencers in the world, along with their most watched video on YouTube.

While most women wouldn't dare miss their monthly manicures, Simone Christina, a 16-year-old from Nuremberg, Germany has not cut her nails since three years (the last time she cut her nails was in August 2014).

Why is she doing this?

In an interview with The Sun the teenager said that one day in 2014 she watched an online tutorial on how to paint nails and was enamoured by the long nails she saw in the video.

If you had doubts that makeup is an art form, Mimi Choi is here to smash your doubts to smithereens. The 31-year-old makeup artist based in Vancouver is making waves on Instagram for her trippy makeup looks. Some of these looks, she says, take up to 5 hours to create.

Acne is not just a problem teenagers have. Millions of men and women around the world suffer from adult acne and no one knows why. This explains why there isn't a foolproof treatment for acne yet. Yes, there are creams, medications and other topical treatments, but those can best be defined as hit or miss.

However, things may change very soon. As reported by Allure, a team of scientists at the University of California San Diego are working have developed a vaccine for acne.

Before March 22, 2017, makeup artist Vlada Haggerty was known as the artist that Kylie Jenner copied in her Kylie Cosmetics campaign.

However, today she is known as the makeup artist who has created the world's most expensive lip art. Costing a whopping $26,500, the lip art was littered with gold leaf and 80 individual diamonds provided by jewellery designer Zoe Chicco, totalling 6.5 carats. It now holds the Guinness World Record for Most Expensive Lip Art.

Katy Perry had an oops moment on the iHeartRadio Music Awards held on Sunday. In addition to her new pixie haircut, glamorous earrings and trendy jumpsuit, she had a questionable accessory - bits of quinoa stuck in her teeth.

This could very well qualify for most people's worst nightmare given that Katy was facing hundreds of photographers on the red carpet.

Every time Kylie Jenner launches a new product, it sends shockwaves on social media. Her products are known to sell out in a matter of seconds and fans are truly crazy about all things Kylie Cosmetics.

When Kylie launched her limited-edition 2016 Kylie Cosmetics Holiday Collection, everyone was excited because all the products launched would contain 'real diamond powder'. #NoKidding