What is Hair Toner? An Expert Answers the Most Googled Beauty Question
Hairstylist Michael Van Clarke explains everything you need to know about the product and how it’s used
13 October 2019
All Credits: PA
What would we do without Google?
From sourcing recipes and restaurants to settling arguments about what year a song came out, and satisfying that most irritating of feelings when you can’t identify where you’ve seen a certain actor before, the search engine has been helping us out with life’s questions, big and small, for 21 years now.
When it comes to beauty queries we’re hair-obsessed, it seems.
There were 3.3 million beauty-related searches across Europe in the last 12 months, according to research by Fragrance Direct, and looking at the most common questions for 16 countries, hair was the topic in nine instances.
In France, long locks are evidently in demand because, ‘How to grow your hair’ was number one, whereas in Croatia people are going for the chop with, ‘How to cut your own hair’ taking the top spot.
Other hair hot topics included, ‘How to curl hair with straighteners’ (Norway) and, ‘How to straighten hair’ (Portugal), but colour questions were the most popular of all.
In the UK, 195,700 searched, ‘What is hair toner?’ Add to that 61,000 people searching, ‘What is toner?’ in Turkey and you’ve got Europe’s most googled beauty question.
Are you also in the dark about what toner is or what it’s used for? To save you trawling through search results, we asked hairstylist Michael Van Clarke to give us the low-down on this much-googled mystery…