Falling before New York, London, Milan and Paris...

Copenhagen Fashion Week is traditionally seen as a precursor to the big events. While it might not have quite the same star power, it’s still important in predicting the trends of the season.

Now, it’s forging the way in a different manner: by setting out a strong and ambitious plan to do with the environment.

According to the European Clothing Action Plan, each person will buy on average 26.7kg of clothing each year.

If you gathered all the garments you bought in a year, how would you stack up compared to the average? Do you purchases amount to a neat pile of carefully considered items – or are you staring at a mountain of clothes you can barely remember buying, let alone wearing?

If you’re closer to the latter, chances are you could do to rein in your fast fashion habit.

When the future of the environment meets fashion

A Dubai-based fashion brand, Asmaraia, is breaking all the fashion norms in the country amid the pre-autumn 2019 collection launch on Wednesday.

The designer of the brand revealed a gorgeous 15-piece collection that is all eco-friendly and environmentally-friendly to fashion lovers in Dubai.

If you’re wondering what an eco-friendly fashion label is, here are a few snapshots of what the brand offers…