As a trained make-up artist with years of online tutorials under her belt and a multi-million dollar beauty empire to her name, Huda Kattan is an expert when it comes to eye make-up – to put it mildly.

The founder of the phenomenally successful Huda Beauty is particularly excited to talk about eyeshadow following the recent launch of what she says is her favourite ever eye palette, called Mercury Retrograde.

“I know a lot of people have been commenting on the versatility of the palette – it really is very versatile,” Kattan says.

As we inch towards the end of 2019, it’s fascinating to look back and see how the beauty industry’s biggest names have fared this year.

Who has maintained their market share? Who has fallen out of favour? Who has come in and shaken up the scene?

To that end, the Cosmetify Index reveals the 10 brands of the year, and you may be surprised by some of the results.

Beauty addicts of the Kattan cult, it's time for a makeup table refresh

If you like keeping up with the Kattans, you know that the spectacular Huda Beauty makeup range never fails to bring that va-va-voom factor to any makeup routine. But, as much as we love our Sephora splurges, the sisters drop their new beauty lines at a rate that's faster than our accounts can keep up with.

The blogger and founder of her eponymous brand talks candidly...

Snuggled under a silky silver blanket on a curved couch in an extremely posh London hotel suite, dark eyes sparkling and glossy waves bouncing as she talks, Huda Kattan is every bit as glamorous and gregarious in person as she appears to her 30 million (and rising) Instagram followers.

On a visit to the capital to promote her latest creation, Kayali perfume, the Dubai-based beauty blogger turned brand founder is loving the festive feeling in the city.

It’s finally here after six years in the making! Huda and Mona Kattan’s debut fragrance collection, Kayali, is launching this Friday 16th November –and it’s already on our Christmas wish list.

Kayali means "my imagination" in Arabic and is inspired by the rich heritage and simple sophistication of the Middle East. The Kayali perfume line will initially include four scents.

If you’re still mourning Urban Decay’s original Naked Palette, then don’t –Huda Beauty is launching five new eyeshadow palettes inspired by jewel tones, and we’re already shining bright like a diamond.

A Huda Beauty fragrance is on the horizon, as the Dubai-based makeup brand is set to launch their first scent. The beauty news was revealed during the latest episode of Huda Kattan’s reality TV show, Huda Boss, on Facebook, and will join the brand’s line-up of palettes, foundations, powders, lipsticks and eyelashes.

Forbes Magazine has released the 2018 list of America's richest self-made women, which revealed that Kylie Jenner is set to become the youngest self-made billionaire in history, as Dubai-based beauty entrepreneur, Huda Kattan, also made the list of high-profile women. According to Forbes, Huda Kattan has an estimated net worth of $550 million US dollars, which is more than Kim Kardashian, Beyoncé and Taylor Swift.

Huda Beauty’s Desert Dusk Palette will always be a makeup bag essential, but the new Huda Beauty Contour & Strobe Set looks just as amazing!

Huda Beauty’s latest release has not only had beauty bloggers contouring their lips in a new way, it has also started a stream of Huda Beauty lip tin Instagram pictures that we love. Because the packaging is always just as important as the product!

After Huda Beauty's Desert Dusk Palette dropped earlier this month, beauty lovers across the world have been sharing the mesmerising looks they've been able to create.

Inspired by the rich colours of the Middle East, the new palette from Huda Kattan lets you create striking looks filled with golds, purples, burnt oranges and bronzes. Plus, the palette comes packed with glitters that truly reflect the vibrant sunsets and landscapes of Dubai.