The shoulder length lob of 2017 is being replaced by the blunt bob with bangs, as celebrity hairstylists have predicted the biggest hair trends of 2018.

This year your go-to trim may feel a little stale, as stats read that we’ll be bolder in 2018 with more dramatic haircuts and styles. From Katie Holmes’ lengthened pixie cut, to extra-long Char hair, 2018 will be a year of beauty extremes.

Celebrity hair transformations of 2017 mostly consisted of a chop and some bleach blonde dye, as according to these celebrities blondes do have more fun!

From keeping up with Kim Kardashian West’s new hair styles (there were a lot in 2017), to still being shocked that Selena Gomez replaced her signature brunette locks with new blonde hair, this year has seen quite a few switches from dark to light!

It may be the season to glam up and get the glitter out, but why not be a little bit extra these holidays with festive makeup looks that will make you stand out at any Christmas party.

Makeup artist, beauty blogger and business owner Hoden Laiden, is about to become a name you’ll be familiar with. Laiden’s Instagram account @darkskinhijabis has quickly gained a 12.6K following for featuring darker skinned Muslim women.

Save the date that this new Fenty Beauty addition comes to Dubai, as Rihanna has now released all the details of her Fenty Beauty Mattemoiselle Plush Matte Lipstick Collection.

Move over 2017’s smoky eye and side parting, as Pinterest have revealed the new beauty trends we will be following in 2018.

Pinterest have used their data to discover exactly what we have been pinning in preparation for the New Year. From complexion matching to extreme hair lengths, we have all the beauty inspiration you’ll need for 2018, thanks to Pinterest.

It’s mid-December and the Christmas panic is starting to set in during this festive season, so we’ve prepared a glam gift guide to help you shop for the beauty lovers in your life.

From Christmas gift sets to stocking fillers, we have all the information you need to start (or finish) your Christmas shopping. And it is all available to shop online in the UAE!

The UAE celebrated its 46th National Day this weekend, as residents of the Emirates proudly displayed their love for the country we call home.

We recently teamed up with Palmer’s for the ewmoda X Palmer’s Aperitivo which took place on Thursday, 23rd November at Kempinski the Palm.

Forty Dubai-based beauty and lifestyle influencers joined us for an evening celebrating the launch of Palmer’s new haircare range, sold exclusively at Boots.

To celebrate the 46th National Day of the United Arab Emirates we’ve selected UAE inspired beauty products and accessories which show patriotism towards the Emirates.

With all UAE holidays announced, you can now start to plan your National Day celebrations, as we’ll all be enjoying an extended weekend from Thursday 30th November. To commemorate this annual event we’ve highlighted the perfect emirates-themed gifts which demonstrate your love of the UAE.