Professional Certification in Integrated Marketing Communications |

Professional Certification in Integrated Marketing Communications

Dubai Knowledge Park
Integrated Marketing Communications

This part-time ten-month course is an integration of various verticals that are integral to the communications & media Industry.

The course is in four modules of the following topics: Brand Strategy; Journalism; Public Relations & New Media.

Faculty range from Journalists, PR Professionals, Brand Strategists, to Advertising Agency Owners, who provide live briefs and examples of the corporate world. You'll learn:

1. Understanding of Brands locally, regionally and globally. The story behind brands and their journeys. (Brand Building, Brand Strategy, Brand Value, Brand Audit)
2. The Marketing & Research of the advertising business (The brief, Clients, Research, Consumers, Buyer Behavior, Client Servicing)
3. The Media side of the advertising business (Media Planning, Media Buying, Print, TV, Radio, Online, Newspaper)
4. The Integrated Side of the advertising business (Direct, Loyalty, CRM, IMC Campaigns, Budgeting, Planning, PR, etc.)
5. Structure of PR agencies, their roles. (Crisis Management, Reputation Management, Measurement, Monitoring)

Why Integrated Mareketing Communications?

• Learn from the Industry experts themselves.
• Gain exposure by working on internships and workshops.
• Chances to be recruited by top Media and Brand Agencies in Dubai.
• Opportunity to network within the UAE Media Industry.

Placement / Internship Opportunities
• Assistance in internships and placements.
• Alumni working with Media houses in UAE.
• Alumni working as Account Executive, Social Media Manager, PR Assistant, Brand Manager, TV Host, Radio Production Assistant, Video Producer.


1. Statement of Purpose
2. Application Form
3. Passport Copy +Visa Page + 2 passport size pictures
4. Latest Academic Transcript/Record

Important Details

Course start date: 7th March 2020
Course end date: TBC
Class days: Saturdays ONLY
Class timings: 10:00am to 12:00pm & 1:00pm to 3:00pm
Course price: AED 19,500*

*Ask for the VAT back! With our exclusive ExpatWoman offer, you avail 5% off this course at EMDI.

Simply enquire via the link below OR mention ExpatWoman when booking your course to avail this exclusive discount.

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First Floor, F15, Block 13, Knowledge Village, Dubai, UAE

Dubai Knowledge Park