Carrefour's 'Choose Better' Programme is Here to Reward Healthier Choices With 10x the Points

Carrefour supports the UAE's National Nutrition Strategy, with a rewards programme encouraging the consumption of fresh fruits and vegetables

Posted on

29 April 2024

| Last updated on 9 May 2024

Carrefour UAE - Choose Better 10x Share Rewards Promotion

Did you know? Only 17% of adults in the UAE meet the recommended daily intake of fruits and vegetables.

Aligning with the government's National Nutrition Strategy to improve public health and wellness, Carrefour aims to encourage better diet choices with an all-new rewards programme!

But why is this statistic so concerningly low? Here is why: Accessibility, affordability, and appeal are acting as blockades to healthier eating.

Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in the UAE, aims to tackle this "green gap" by rolling out the 'Choose Better' programme across all its stores in the country.

'Better for You' is one of three key pillars of the programme, highlighting Carrefour's nutritious range of fresh food and superior quality fruits and vegetables at affordable prices, and rewards customers for making healthier choices.

This includes offering 10X SHARE points when purchasing products labeled with 'Choose Better', both online and in-store.

Carrefour Supports UAE’s National Nutrition Strategy by Rewarding Healthier Choices With the ‘Choose Better’ Programme

With bigger rewards on the table, Carrefour aims to encourage customers to adopt a nutritious diet and embrace a healthier lifestyle. Carrefour’s Private Label also contributes to this objective, ensuring maximum value for money, without compromising on taste or quality.

What is the recommended amount of daily fruits and vegetables for adults?

"There is a growing concern over the percentage of adults, currently at a staggering 17%, meeting the recommended intake of five servings of fruits and vegetables per day in the UAE," commented Sheila Chaiban, Chief Marketing Officer at Majid Al Futtaim Retail.

She added: "Through 'Choose Better', we aim to encourage nutrition-focused lifestyles that contribute significantly to national goals. We remain dedicated to aligning with the UAE government's National Nutrition Strategy to improve overall health and wellness in the country, and will continue to identify initiatives to do so."

Carrefour aligns with the UAE government’s National Nutrition Strategy, aimed at improving health and wellness countrywide, by launching a rewards programme that encourages the consumption of fresh fruits and vegetables.

Majid Al Futtaim recognises its role as a responsible retailer in creating a positive impact on the health and wellbeing of customers.

"With ‘Choose Better’, we are simplifying access to healthier choices and paving the way for more sustainable lifestyles. With the right tools, resources, and education needed, we can easily make this possible, and that is where ‘Choose Better’ comes in," said Chaiban.

Supporting local farmers and sustainable suppliers

Carrefour will continue to develop and work closely with its strong local supply base, creating demand assurance for suppliers, empowering local producers, and encouraging farmers to offer healthier, more sustainable products.

The ‘Choose Better’ programme is built on three key pillars: ‘Better for You’, ‘Better for the Planet’, which promotes informed purchases that protect the environment, and ‘Better for Communities’, which rewards customers for choosing products and services that support local communities and economies.