The EWmums Show 2018: Join Us in Celebrating All Things Mum |

The EWmums Show 2018: Join Us in Celebrating All Things Mum

Bring your families along and enjoy this great event of all things mum!

Posted on

15 March 2018

Last updated on 24 April 2018
EWmums Show 2018

Calling all parents in Dubai... We have just the event for you to enjoy! Our annual EWmums Show is the perfect day out for millennial mums, as we promise to bring you the best of what Dubai has to offer to families living here. 

The best part? It's FREE to attend! Come along to join in a range of fun-filled activities for both parents and kids, gain an insight into the services on offer in the Emirate, consult with top health experts, and walk away with some great products...It's set to be a day of pampering and fun!

There will be something for everyone, and you'll have the chance to browse exhibitor stands displaying a range of services and products from beauty and fashion, to health and fitness, to some of Dubai's best crafters. Plus, with a range of free activities for your little ones to enjoy, we're sure you'll have a lovely day out on us. 

You don't have to be a mother yourself in order to come along and enjoy this fantastic day out! There's plenty for everyone, and a great excuse for a day out and a small shopping spree.


When: Saturday 28th April 2018
Where: Constellation Ballroom, The Address Dubai Marina
Time: 10am - 3pm
Price: FREE!

The EWmums Show


From our partners at Air Seychelles, one lucky guest at the event will win TWO RETURN TICKETS to the Seychelles! Simply enter your details at the EWmums stand at the event. Increase your chances by registering your details at the Croutique, and Cobone stands, too!

Who'll be there?

We'll have experts from all different aspects of life here in Dubai, and all will be able to offer advice and hacks about the stages of being a mum here... From pregnancy, to birth, to your child's education and more. See below!

The Aquila School

The Aquila school will open in Dubailand, near the Villa, in September 2018 and will bring a progressive learning style to Dubai focusing on intellectual challenge, inquiry and research-based learning. The breadth of curriculum choice with English National Curriculum as well as IB and BTEC, will give all children the opportunity to find their niche. Couple this with a fully inclusive admissions process, The Aquila School truly supports and nurtures every individual child and not just a few.
• British curriculum with an endless choice of IB and BTEC subjects
• The Aquila Principal and Head of Primary come from the only school in Abu Dhabi to be outstanding twice and the first school ever to be outstanding.
• Part of International Schools Partnership a UK initiative with nearly 30 schools worldwide all supporting Amazing Learning.
• A fully inclusive school focused on a genuine care for each individual child to help create a diverse and happy community of parents and children.
• All Aquila teachers are British qualified and highly experienced.
Families are invited to visit part of the school and see what the classrooms will look like, have the opportunity to meet with the Principal and Head of Primary and the chance to sit in on a real-life class (learning session) at one of the open days (May 5th, May 12th). For further details you can visit or follow them on social media @aquiladubai.
Make sure to visit The Aquila School at The EWmums Show to learn more about their school and curriculum and to sign up for their open days.

The Aquila School


Featuring daily deals on the best things to do, see, eat and buy in the UAE, Cobone is an easy and fun way to get fantastic deals for families on great experiences in your city. Come along and meet the Cobone team at the EWmums Show for your chance to spin the wheel and enter your chance to win a AED 500 spa voucher! Your little ones can also enjoy free face-painting, balloon-bending and arts and crafts!


The Gift Box

The Gift Box is located in Arabian Ranches retail center in Dubai and offers an eclectic mix of homeware gifts, toys, jewellery, greetings cards, children's books and more! Visit the Gift Box at the EWmums Show to shop some lovely and unique gifts!



Calling all crafters! We’d like to introduce you to, the home for unique crafts, boutiques and gifts. Come visit the fun creative team, find out how you can get involved with Croutique and enter your chance to win a hamper worth over AED 500 of unique products!


Moorfields Eye Hospital

Pioneering eye care for over 200 years. Located in Dubai Healthcare City, Moorfields Eye Hospital Dubai, is the first overseas branch of Moorfields London, the oldest eye hospital in the world. Moorfields Dubai delivers the same exceptional standard of diagnosis and treatment of eye diseases which restrict eyesight and even cause blindness.
Highly qualified consultant eye doctors and medical team. Moorfields Eye Hospital Dubai employs very experienced eye care consultants most of whom have trained or worked at Moorfields Eye Hospital London. Most of the Consultant Ophthalmologists are permanently based in the Middle East to provide excellence and continuity of patient care. The support staff includes optometrists, orthoptists, an ocularist and pharmacists all of who have been chosen for excellence in their respective fields.
World-class eye care services and facilities. Moorfields Eye Hospital Dubai delivers a full range of eye care services from simple eye tests to complex eye surgery. Experienced eye specialists in their respective fields carry out all procedures including LASIK and treating glaucoma, cataracts, lazy eye, squints retinal eye diseases associated with diabetes, ocular oncology and genetic eye disease testing and counselling. The world class facilities at Moorfields Eye Hospital Dubai set the highest benchmark for eye care in the Middle East.

Visit Moorfields Eye Hospital at the EWmums Show for an opportunity to:
• Consult with an orthoptist to answer any questions regarding children’s movement of the eye
• Consult with an optometrist to answer any of your questions related to contact lenses or glasses prescriptions
• Receive a FREE basic eye test
• Let your little ones enjoy free children's activities from 10am -2pm including a tattoo station, arts & crafts, sand art, sequence making and mug painting
• Enjoy exclusive, limited time only discounts on Dry Eye Testing and E-Eye Treatment

Moorfields Eye Hospital

Drs. Nicolas & ASP

For over twenty years, the ‘Care Philosophy’ of Drs. Nicolas, Sven and Joan Asp that is shared by their globally handpicked Dentists, Specialists and Medical Practitioners is still the driving force in their everyday challenge defined as Excellence in Patient Care.
Drs. Nicolas & Asp, the Largest Private Dental Healthcare Provider in UAE, with Medical and Aesthetics Services, located in Jumeirah, The Marina Walk, Souk Al Manzil - Downtown Burj Khalifa, Uptown Mirdif, Jumeirah Beach Residence and The Paediatric Dentistry Center. Visit the team at Drs. Nicolas & ASP at the EWmums Show to learn more about their services.


Dwight School Dubai

Opening in Dubai in September 2018, Dwight School will offer the IB curriculum at all stages of schooling from Pre-K to Grade 12. Founded in New York (USA) in 1872, Dwight has and continues to provide a personalized experience for each student through the academically rigorous International Baccalaureate (IB) curriculum. Dwight is dedicated to “igniting the spark of genius” in every child. Dwight School is recognized by the IB organization as a world leader in international education.

With a solid foundation of proven results from implementing our educational methods at campuses around the globe, Dwight School is highly committed and strongly motivated to developing and delivering the best and most innovative International Baccalaureate school in the Middle East

Dwight School Dubai will bring the innovative mindset that the students of Dubai are eager to attain. Dwight’s network of schools around the world will also allow its students in Dubai to enjoy a unique global and cultural experience.

Visit Dwight at the EWmums Show to learn more about the school and its unique approach to ‘igniting the spark of genius’ of every child.

Dwight School Dubai

Brighton College Dubai

Brighton College, England’s top co-educational school opens in Dubai in September 2018*. Brighton College Dubai offers pupils a vibrant and challenging learning environment, and a distinctive British independent school ethos which reflects the values and dynamic culture of Dubai and the United Arab Emirates.

The College will open in September 2018* for pupils from FS1 to Year 9 and grow organically each year to reach Year 13. Located in Al Barsha South in a purpose-built campus, Brighton College Dubai boasts state-of-the-art facilities and is committed to becoming the leading British curriculum school in the Middle East. With highly experienced and talented Academic and support staff, the School is able to provide an outstanding level of education, just as other Brighton Colleges already do around the world.

Brighton College Dubai is the third sister school of Brighton College UK in the UAE. The College is supported by the Centre for Excellence in Arabic Language, Culture and the Arts which is located on the same campus and dedicated to enhancing our pupils, parents and teachers learning of Arabic Language, Culture and Art.

The College's deeply embedded links with Brighton College UK and its other sister schools in the UAE and beyond assist in making good claim to represent the very best of British education. Visit the EWmums Show to learn more!

Brighton College


Boecker®, the Middle East largest Public Health company, provides a holistic range of products and services in Pest Management, Food Safety, Biosecurity and Health and Safety across the United Arab Emirates, Saudi Arabia, Lebanon, Qatar, Jordan and Kuwait.Since its inception in 1994, Boecker® followed the highest international standards across its pest management and Biosecurity services and products to business and residential clients. Visit the EWmums Show to learn more about Boecker whilst your little ones enjoy free face-painting and balloon-bending!



Kärcher Is a family-owned business founded in 1935, and is based in Winnenden, Germany and is the world's leading supplier of cleaning technology to the private, commercial and industrial sectors. The Middle East subsidiary opened its doors in 1998 and is located in Dubai. The Kärcher product range includes high-pressure cleaners, vacuum cleaners, steam cleaners, window vacs, vacuum sweepers, scrubber driers, vehicle washing bays, drinking water and wastewater treatment systems, dry ice blasters, cleaning agents, garden and household pumps, watering systems and drinking water dispensers. Visit the team at the EWmums Show for your chance to try one of Kärcher's steam cleaners first-hand!



Vorwerk Vacuum Cleaners are very popular – and have been for generations: one in every four households in Germany own a Vorwerk Vacuum Cleaner. Since its invention in 1930, more than 80 million Kobolds have been sold. Vorwerk quickly outsourced internationally and can now also be found in Dubai, UAE. Vorwerk never stopped to produce high quality vacuum cleaners that fulfil every requirement of having a clean & allergy free home.Visit Vowerk at the EWmums Show to learn more about their state-of-the-art vacuum cleaners!


Emirates Hospital & Clinics

Emirates Hospital, a subsidiary of Emirates Healthcare Company, is an internationally recognised 100-bed beacon of progress in the region’s healthcare ecosystem providing personalised, real-time healthcare solutions.
Located on Jumeirah Beach Road, alongside the Dubai Canal, the Emirates Hospital in Jumeirah is home to some of the world’s leading medical professionals, and the quality of delivery of healthcare is of the highest standards.
Emirates Hospital partners with regulators, institutions, insurers, manufacturers, to develop and to nurture new ideas and long-term strategies that impact a positive change beyond hospital walls and into the homes and everyday lives of people.
Emirates Hospital was built on people with keen minds and great diligence with core values being: Simplicity, Accessibility, Agility, and Empathy.
CosmeSurge® is an industry leader in providing quality cosmetic surgery and aesthetic medicine including cosmetic liposuction, breast augmentation, tummy tucks, nose reshaping, obesity surgery, hair transplantation, dermatology and laser hair removal, dentistry, and weight management services. They have a large team of doctors who are specialists within these areas.
Meet the teams at The EWmums Show for free BMI testing!

Emirates Hospital & Clinics


HOUSE OF PIANOS is a leading piano distributor in the UAE and the GCC has successfully launched the largest multifunctional music showroom in the region. The showroom houses pianos made by the world’s famous manufacturers, including Steinway & Sons and Bluethner Pianos. The launch on 01 October 2017 was especially notable as Steinway & Sons appointed the HOUSE OF PIANOS its official distributor.

Being in the market since 2012, the HOUSE OF PIANOS has established itself as one of the most reliable repositories of acoustic grand pianos. Apart from selling pianos, the company specializes on piano rentals and offers its customers attractive financing options. The HOUSE OF PIANOS also provides piano moving services as well as tuning, repair and restoration packages. The company’s Bluethner- & Steinway-trained technicians have over 17 years of piano expertise.
The House of Pianos Showroom is an artistic space that houses a piano performance venue made to accommodate up to 70 people. Within the premises of the Showroom are five rehearsal and practice studios. All studios are soundproofed and equipped with acoustic grand, upright and digital pianos.

For young visitors and their tutors, the House of Pianos developed an educational entertainment tour, which entails an interactive workshop on the anatomy of piano, led by the resident piano expert. The mechanics of how a piano operates are presented in a very explicable manner and includes a participatory discussion on the instrument’s history and evolution into contemporary times. The tour’s highlight is a performance from the in-house pianist and a music piece in which a volunteer plays with the pianist.

To support young aspiring talents, the HOUSE OF PIANOS made available a platform and state of the art technology to live stream performances. The platform enables musicians to connect to and reach their audience. The Online Concert Series is equipped to simultaneously live stream on multiple platforms. Visit their website here:

Learn more about the HOUSE OF PIANOS at the EWmums Show!

Chubby Cheeks Nursery

Chubby Cheeks Nursery is an Award Winning, British Curriculum Nursery with 7 conveniently located branches in UAE. The nursery is highly reputed for its warm, friendly and qualified staff, excellent facilities and healthy, safe and secure environment. Chubby Cheeks Nursery accepts children from the age of 2 months to 4 years. It is a parent’s first choice and a child’s second home; a place where every child gets an enriching learning experience and an environment where they 'Grow with Love'!

Chubby Cheeks

My Fit in 20 Mins

My Fit in 20 minutes is a State of the Art Studio in Al Barsha featuring Wireless EMS.
EMS stands for Electric Muscles Stimulation. From a technical point of view, it is a fully body training exercise using impulse current. EMS training is highly useful for developing both strength as well as muscular development, but also for weight-loss.
EMS uses the body’s natural process of voluntary muscular contractions with “optimal” electrical impulses.
Find out more about this revolutionary technology at the EWmums Show! MyFitin20Mins will also be offering a free trial worth AED 350 and two raffle prizes worth AED 700 each!


R.O.C.S. | Global Premium Brands LLC

Global Premium Brands LLC is an importer of R.O.C.S. Oral Care products in the UAE. The collection of R.O.C.S. products is designed according to the age-specific requirements and includes products for babies (0-3), kids (4-7), teenagers (8-18) and adults. It includes a wide range of toothpastes and toothbrushes. R.O.C.S. is especially proud of fluoride-free collection which has more than 6 lines of products designed for customers of different ages. The efficacy of R.O.C.S. products is confirmed by independent studies and is reflected in numerous scientific publications. Find out more at and be sure to stop by the R.O.C.S. stand at the EWmums Show!


Dubai Music School

Dubai Music School was founded in 1980 by international pop star, internationally acclaimed singer-songwriter, composer and producer Glenn Perry out of the need to help aspiring musicians to develop musically on the instrument of their choice. Dubai Music School - the UAE's first music school has become an environment for the best possible learning experience that breeds only excellence and offers an unique opportunity to find out what one is fully capable of achieving musically. The objective of the school is to provide training in musical skills to students interested in, and capable of benefiting from a program designed for beginners and serious amateurs.
Dubai Music School is dedicated to serving the community, to learn more visit and come along to the EWmums Show to catch some great performances!

Crystal Dance Center

CRYSTAL DANCE CENTER is an elite performing dance center, founded by World champions in Ballroom dancing. Offering many choices of classes, from just-for-fun to serious professional dancing.
CDC staff teaching at the studio are all professional dancers and well trained in performance arts and dance disciplines. All of them have extensive coaching and competitive dancing experiences and knowledge. What makes CDC different from other studios is that it guarantees state of art facilities, dynamic environment and fast and easy learning process. Dancing does not ask for age – all ages and levels are welcome! Learn more at
Make sure to catch the amazingly talented students of CDC perform at the EWmums Show!

Crystal Dance Center

Princess Parties UAE

Established in the UK, Princess Parties UAE has performed and entertained at over 1000 parties, events and even weddings!
Add a touch of Magic and Sparkle to your child's party and create everlasting memories by bringing her Favourite Fairytale Princess to host games, dance and sing at her birthday party with Princess Parties UAE.
Princess Parties UAE offers 30 min, 1 hour and 2 hour packages hosted by a Beautiful Singing Princess.

Meet the beautiful Elsa and Belle at our EWmums Show!

Princess Parties UAE

Goldfish Photography

Goldfish Photography is a professional boutique photography & video production company offering Cinematic Video and Modern Dynamic Photography, with over 25 years of combined experience within the UAE and UK.
The team is dedicated to bringing a product that all clients are proud of, showcasing a company or event to the to the very highest standards. Standing to the commitment and passion for each individual project means that clients receive a personal and efficient service from start to finish. Visit Goldfish Photography at the EWmums Show to learn about their packages and some exclusive offers!

Goldfish Photography

Tumble Time

Tumble Time offer a selection of bouncy castles, slides and other inflatables. All of their inflatables are manufactured in the UK to European standards. They are spotlessly clean, new and brightly coloured with various designs and characters. Tumble Time also means party time, with many years experience and equally as many years of successful parties. They offer balloons, face painting, pool inflatables, party bags and more. We have everything you need to ensure your party is a success.

Meet Minnie Mouse and have fun in the bouncy castle by Tumble Time at the EWmums Show!

Tumble Time


Photography and video on the day
There will be dedicated photographers and videographers on the day taking pictures of our entire event. If you do not wish for you or your child's photo to be taken, please just let one of our team members know on the day and they'll be happy to assist!
We'll also have members of the EW team taking photos and videos for the purposes of sharing on social media, so if you do not wish to be included, please just let a member of the EW team know when you arrive.

Is this a female only event?
Absolutely not, this event is open to the entire family!

Can I bring my children?
Of course you can! Absolutely, children are very welcome to this event.

Will there be parking?
There is self-parking available at Dubai Marina Mall. It's only a quick five-minute walk through the mall to get to the hotel!

Can I bring my pet(s)?
We're sorry, you can't bring your household pet into the hotel.

Can I buy refreshments at the event?
Yes of course, there will be refreshments available for purchase at the event.

Will there be crafts or products to buy?
Yes! Browse the fantastic work of crafters, unique homeware and fashion products, and great toys for your little ones on the day.

Will there be children's entertainment and games?
Yes! We’ll have free face-painting, balloon bending, arts and crafts and more!

Is there an entrance fee to attend the event?
Absolutely not! Entrance is free on the day, so there's no excuse not to bring everyone.

What are the opening times?
The event will be open to the public from 10am to 3pm!

Is it an indoor or outdoor event?
This event is indoors.