Coca-Cola has released a heartfelt advert inspired by the ban on Saudi women driving being lifted
9 November 2017| Last updated on 9 November 2017
Nowadays we get bombarded with adverts and content screaming for our attention. But, every now and again a video or special advert comes along that catches our attention and melts our hearts.
Coca-Cola released an advertisement that left us feeling warm and fuzzy inside. It portrays the journey of a father teaching his daughter how to drive. This comes after a royal decree was issued in Saudi lifting the ban on women driving in the Kingdom.
It was announced earlier this year that women will be able to get into the driver’s seat as of June 2018.
This was a historical event and women from across the world are celebrating with Saudi women.
Here is the special video from Coca-Cola:
There were a lot of ads specifically targeting women after the announcement was made. Here are a couple of other worthwhile mentions:
Ford making a statement
— Ford Middle East (@FordMiddleEast) September 27, 2017
Jaguar adding the most important accessory...
— Jaguar MENA (@JaguarMENA) September 27, 2017
Nissan is creating custom licence plates
— Nissan Middle East (@NissanME) September 26, 2017
Kia was getting their nails done. It reads: "Your future is in your hands"
— Kia Aljabr كيا الجبر (@aljabr_kia) September 28, 2017
Cadillac is looking super stylish
— Cadillac Arabia (@CadillacArabia) September 27, 2017
And last, but not least, Volkswagen was taking control
— Volkswagen ME (@VWMiddleEast) September 27, 2017