Thank you for posting the ad. I found it great food for thought as I enjoyed my Friday morning cuppa and browse through the EW forum.
Frenchbird's comments reminded me of the following one, spoken by the famous American lecturer, philosopher, essayist, and poet, Ralph Waldo Emerson :
"Words are alive. Cut them and they bleed."
Communication is so important, at every level, and I agree that a clear emphasis on the creative aspect of writing is a great goal in our schools.
Very emotional way to pass their message, and whilst this is a commercial ad for their services, I think it really hits the nail on the head. we see it every day on EW forum, with the reactions you often see to various posts. More often than not, if the offending post had been written with more thoughts for the proper words to be used, there would be far less chance for misunderstanding.
We are in an era of written communication, yet we use less and less words, and even abbreviate those words.... Personally, I think that 'creative writing' should become far more prominent in a school curriculum.