This Baby Has Hair So Incredible She’s Now Starring In A Pantene Campaign
The haircare brand has signed up the one-year-old Instagram sensation in Japan!
13 January 2019

13 January 2019
We all dream of the thick, full locks we see on shampoo adverts. And nine times out of ten, those locks are on an adult model – but all that’s changing thanks to a new recruit on the modelling circuit: One-year-old baby Chanco.
Last summer, Chanco became a social media sensation, all thanks to her hair. The then seven-month-old went viral after her mother shared pictures showing Chanco’s full head of glossy black locks, with her Instagram account racking up more than 340,000 followers.
View this post on Instagram電車に初めて乗ったのょ. #trainbaby #このレトロ感よ #阪急電車が好き #足は湿りがちだから靴下は履かない #baby#hair#babygirl #4ヶ月#4months #爆毛
A post shared by 髪記録 / hair diary (@babychanco) on
‘The Hair Story’ video tells the tale of how Chanco gained lots of attention online because of her impressive tresses – not all of it positive.
“One day a wonderful thing happened,” the narrator says, being the voice of Chanco. “A baby with lots of hair was about to get his hair cut. But when his mummy saw my pictures she realised that it’s OK to be different.”
“The BEST brand ambassador for Pantene! Cutest baby with the best. hair. ever!” commented Instagram user Pinky.1995.
“At 35, still waiting for my hair to come in like that #hairgoals,” wrote Cookiebear315.
Everything is garbage right now, so I would like to talk about that Japanese infant with the mane of hair so big she looks like a tiny Elvis impersonator. pic.twitter.com/d9pWxH9TCD
— Geraldine (@everywhereist) January 11, 2019
Want to see more of those luscious locks? Here’s the full English version of the Hair Story video.