A special billboard of the late Sheikh Zayed bin Sultan Al Nahyan will help special needs children in Dubai
11 October 2018| Last updated on 14 October 2018
It might sound odd that a billboard will aid in supporting special needs children based in Dubai, but a new project wants to raise awareness on the environment and autism.
If you haven’t seen the billboard of the late Sheikh Zayed bin Sultan Al Nahyan on Sheikh Zayed yet, then you’ve got a few more days to do so.
Located near the Nakheel Metro Station, this special billboard of Dubai’s late ruler is now grabbing headlines more than ever due to the amazing contribution it will do.
The billboard is made up of a collage of thousands of student artwork from the UAE who participated in the annual environmental artwork competition earlier in the year – each image is inspired from the founding father and the environment of the UAE.
And then the artworks were pieced together to create a collage dedicated to the Year of Zayed with the help of the Emirates Environmental Group.
Here’s how this billboard will help
Often billboards are thrown away after their campaigns have ended – but the UAE wants to eliminate any more plastic pollution to the city, especially of a memorable billboard such as this one.
By October 25, the Year of Zayed billboard will be brought down and flow to a factory based in Italy.
Designers will then create 200 high-end bags from the material of the billboard and sold for the price of AED1,000 each. The proceeds from each sale will be donated to three special needs schools in the UAE:
- Al Noor Training Centre for Children with Special Needs
- Dubai Autism Center
- Senses Dubai
To encourage a change
The collage billboard doesn’t only act as a memory to the country’s late ruler, but it also sheds light on special needs in the country and the important of sustainability to UAE projects.
By using #notjustabillboard, the key message is to encourage billboard companies to transform something that would’ve been thrown away as waste into something of extreme value or to make a difference in the UAE.